Rating Rationale
September 04, 2024 | Mumbai
Pidilite Industries Limited
Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.367 Crore
Long Term RatingCRISIL AAA/Stable (Reaffirmed)
Short Term RatingCRISIL A1+ (Reaffirmed)
 
Rs.250 Crore Short Term DebtCRISIL A1+ (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale
CRISIL Ratings has reaffirmed its 'CRISIL AAA/Stable/CRISIL A1+' ratings on the bank facilities of Pidilite Industries Ltd (Pidilite) and has reaffirmed its ‘CRISIL A1+’ rating on the debt instruments.

 

The ratings continue to reflect the strong business and financial risk profiles of Pidilite driven by its established position as the market leader in the domestic adhesives and sealants industry, healthy operating efficiency, well-diversified product offerings with strong brand recall, healthy growth prospects in the underpenetrated waterproofing segment and tile jointers, focus on niche products such as floor coating and wood finishes, and strong distribution network. Healthy profitability has supported the financial risk profile, as evident from the strong networth and low gearing. These strengths are partially offset by susceptibility to erratic monsoons, which dampen demand, and volatility in raw material prices.

In fiscal 2024, the company’s consumer and bazaar (C&B) and business-to-business (B2B) segments registered healthy underlying volume growth of 10.5% and 12.2%, respectively. This growth was partly offset by price reductions across various products, resulting in a 5% on-year increase in consolidated revenue to Rs 12,393 crore in fiscal 2024. Overall increase in construction, government spending on infrastructure and rising per capita income resulted in healthy demand from both urban and rural markets, with rural markets outpacing urban growth. In the first quarter of fiscal 2025, revenue grew by 4% on-year to Rs 3,395 crore supported by volume growth across C&B and B2B segments.

Operating margin expanded by 510 basis points to ~22% in fiscal 2024, as against ~17% in fiscal 2023, aided by softened input prices, which was partly offset by rise in employee costs and selling and advertising expenses. Cooling raw material prices continued to benefit gross margin and profitability in fiscal 2025, with operating margin at 24% in the first quarter of fiscal 2025, compared with 22% in the corresponding period of fiscal 2024. CRISIL Ratings expects revenue to grow at 5-6% over the medium term supported by volume increase and operating margin sustaining at 20-24% driven by stable key raw material prices, efficient cost control measures and healthy operating leverage.

The financial risk profile was robust, as reflected in strong networth of Rs 6,754 crore and gearing of 0.02 time as on March 31, 2024. The company remains term debt free with no or minimal utilisation in working capital limit. Debt protection metrics continue to be supported by low debt, as indicated by interest coverage ratio of 53.7 times in fiscal 2024. Liquidity is strong, supported by cash surplus of Rs 2,406 crore as on March 31, 2024, and cash accrual of Rs 1,496 crore. Cash accrual will be healthy and sufficient to cover the planned capital expenditure (capex) and incremental working capital requirement over the medium term.
 

CRISIL Ratings has taken note of the Company’s entering into lending business through its subsidiary - Pargro Investments Pvt Ltd to provide credit to its domain ecosystem

Analytical Approach

CRISIL Ratings has combined the business and financial risk profiles of Pidilite and its subsidiaries and associates to the extent of its shareholding in these entities as these entities have significant business and financial linkages and common management.

 

CRISIL Ratings has amortised goodwill and trademarks arising from acquisitions of Pidilite Adhesives Pvt Ltd (formerly Huntsman Advanced Materials Solutions Pvt Ltd) and Tenax Pidilite India Pvt Ltd (formerly known as Tenax India Stone Products Pvt Ltd) over five years and ten years, respectively, owing to expectation of returns being spread over the long term.

 

Please refer Annexure - List of Entities Consolidated, which captures the list of entities considered and their analytical treatment of consolidation.

Key Rating Drivers & Detailed Description

Strengths:

  • Leading position in the consumer adhesives and sealants market: Pidilite is the largest player in the consumer adhesives and sealants industry. Fevicol is an iconic brand in the domestic adhesives segment, where it is synonymous with the product. The company has leveraged Fevicol's favourable market presence to acquire and develop new products and variants and build its market position. Having an established brand and the ability to customise the product portfolio provide a competitive edge over unorganised players.

 

  • Furthermore, apart from steady growth in the adhesives and sealants categories, Pidilite is likely to see strong growth in newer categories such as waterproofing and tile jointers over the medium term. Additional focus on some overseas markets (a few countries in South and Southeast Asia, Central Africa and the Middle East) will support growth over the medium term.

 

  • Strong brand management, backed by extensive marketing and distribution network: Pidilite has seen healthy growth due to its strong product portfolio, focus on innovation and increasing distribution reach. Its strong brand equity is backed by greater focus on quality, diversified distribution network and healthy advertising support. Over the years, the company has imparted brand equity to commoditised products through its aggressive and innovative marketing style. It has also developed an extensive pan-India network, comprising over 5,350 distributors. The company's presence across price points and categories acts as an effective barrier against competition.

 

  • Strong financial risk profile: Networth was healthy at Rs 6,754 crore (adjusted for goodwill and trademark amortisation) and gearing at 0.02 time as on March 31, 2024. Debt protection metrics were strong, as reflected in interest coverage and net cash accrual to total debt ratios of more than 53 times and 11.4 times, respectively. Networth will improve over the medium term led by healthy accretion to reserve. The company is expected to generate healthy cash accrual in line with the past over the medium term, which will be sufficient to fund annual capex of Rs 600-700 crore and incremental working capital requirement. As a result, the capital structure will remain strong.

 

Weaknesses:

  • Profitability vulnerable to volatility in raw material prices: Raw & packing material cost accounted for 48% of total sales in fiscal 2024. Softening of prices of raw materials such as vinyl acetate monomer (VAM) and resins, which are derivatives of crude, benefitted the operating margin in fiscal 2024. However, volatility in key input prices has marginally constrained the operating profitability in past fiscals. Further, as some of the key raw materials, such as VAM, are imported, profitability is also susceptible to foreign exchange (forex) fluctuations, though raw material prices are expected to be stabl.

 

  • Modest profitability and volatility in the B2B segment: The industrial specialty chemicals segment, which is a bulk commodity business, includes industrial adhesives, synthetic resins, organic pigments and surfactants, and accounted for 17% of revenue in fiscal 2024. The B2B segment registered a healthy revenue growth of 18% in first quarter of fiscal 2025.However, lower exports and subdued demand from export-oriented industries will remain key monitorables

 

  • Weak, albeit improving, performance of overseas subsidiaries: The overseas subsidiaries reported sales growth of 7.8% in fiscal 2024 and earnings before interest, tax, depreciation and amortisation (Ebitda) margin increased to 14.8% in fiscal 2024 from 10.8% in fiscal 2023 owing to improved margins from the Middle East and Africa markets. Furthermore, the company has exited the America markets. Performance of the international subsidiaries remains vulnerable to the geopolitical and economic uncertainties in their region and volatility in input cost.

Liquidity: Superior

Liquidity will likely remain strong aided by sufficient net cash accrual, surplus cash and equivalent, and minimal utilisation of working capital limits for the past six months. The company continues to be term debt-free. Cash accrual, stemming from continued increase in profitability, will sufficiently cover the working capital requirement and capex over the medium term. The company had surplus cash and equivalent over Rs 2,406 crore as on March 31, 2024.

 

ESG profile

CRISIL Ratings believes the environment, social and governance (ESG) profile of Pidilite supports its already strong credit risk profile.

 

The chemical sector has a significant impact on the environment owing to high water consumption, waste generation and greenhouse gas (GHG) emissions. The sector’s social impact is characterised by health hazards leading to higher focus on employee safety and well-being and the impact on local community given its nature of operations. The company has continuously focused on mitigating its environmental and social risks.

 

Key ESG highlights:

  • Its scope 1 and 2 GHG emissions reduced from 4.52 tco2/revenue in 2022 to 3.50 tco2/revenue in 2024. It is targeting to reduce GHG emissions (Scope1+2) per unit of production by 30%, compared with fiscal 2019 level, by 2030.
  • The company aims to become carbon neutral and targets to achieve 80% of its energy consumption from renewable sources by 2030.
  • Gender diversity at Pidilite has remained stable at 6%but is still higher than industry average.
  • The company has stated to have zero occupational illness and zero incidence of property damage by 2030.
  • Its governance profile is characterised by 50% of its board comprising independent directors, split in chairman and CEO positions and presence of robust internal control systems and processes. It also has extensive financial disclosures.

There is growing importance of ESG among investors and lenders. The commitment of Pidilite to ESG principles will play a key role in enhancing stakeholder confidence and access to capital markets.

Outlook: Stable

CRISIL Ratings believes the operating performance of Pidilite will remain strong, and the company’s management will remain focused on growing the business in existing product lines where it has established market position.

Rating sensitivity factors

Downward factors:

  • Large capex, acquisition or unrelated diversification leading to gearing over 0.3 time and substantial erosion of liquidity
  • Significant weakening of operating performance or profitability
  • Substantial reduction in the market share in the adhesives and sealants segment

About the Company

Pidilite commenced operations in 1969 with two main divisions: pigment emulsions and adhesives. Over the years, the company diversified into the branded C&B products and B&B segments, which accounted for about 83% and 17%, respectively, of sales in fiscal 2023. Besides the mother brand, Fevicol, its prominent brands include Steelgrip, Dr Fixit, M-seal, Fevicryl, Fevikwik, Fevistik, Fevilite, Fevibond and Acron. The company has 33 manufacturing plants at Mumbai, Mahad, Panvel and Taloja in Maharashtra; Vapi, Gujarat; Daman, Union Territory of Daman and Diu; Baddi and Kala Amb, Himachal Pradesh; Guwahati, Assam; and Vishakhapatnam, Andhra Pradesh. To diversify its revenue streams and facilitate global reach, the company has subsidiaries in Thailand, Dubai, Egypt, Bangladesh, Sri Lanka, Kenya, Indonesia, Singapore, Ethiopia and China.

 

For the three months ended June 30, 2024, the company reported consolidated revenue of Rs 3,395 crore (Rs 3,275 crore for the corresponding period in the last fiscal) and net profit of Rs 571 crore (Rs 474 crore).

Key Financial Indicators

Particulars

Unit

2024

2023

Revenue

Rs crore

12393

11804

Adjusted profit after tax (APAT)*

Rs crore

1392

933

APAT margin*

%

11.2

7.9

Adjusted gearing*

Times

0.02

0.03

Interest coverage

Times

53.73

42.43

*Adjusted for goodwill and trademark amortisation in line with the analytical approach of CRISIL Ratings. PAT report by the Company stood at Rs.1747 crore for fiscal 2024 in comparison to Rs.1289 crore in fiscal 2023.

Any other information: Not Applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name of the instrument Date of
Allotment
Coupon
Rate (%)
Maturity
Date
Issue size
(Rs.Crore)
Complexity
Level
Rating assigned
with outlook
NA Short-term debt NA NA 7-365 days 250 Simple CRISIL A1+
NA Fund-based facilities# NA NA NA 25 NA CRISIL AAA/Stable
NA Fund-based facilities## NA NA NA 105 NA CRISIL AAA/Stable
NA Fund-based facilities* NA NA NA 50 NA CRISIL AAA/Stable
NA Fund-based facilities NA NA NA 100 NA CRISIL AAA/Stable
NA Non-fund based limit@@ NA NA NA 37 NA CRISIL A1+
NA Non-fund based limit@ NA NA NA 50 NA CRISIL A1+

#Fully interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
##Rs.105 crore interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
*Interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
@@Interchangeable with pre-shipment credit (PC), post-shipment credit (PSC), standby letter of credit (SBLC),bill discounting, overdraft (OD), letter of credit, bank Guarantees (BG's) , buyers credit and Foreign exchange hedge limits
@Fully interchangeable with letter of credit/bank guarantee

Annexure - List of Entities Consolidated

S No

Name of associate / subsidiary

Relationship

Extend of consolidation

1

Fevicol Company Ltd

Subsidiary

Full

2

Bhimad Commercial Company Pvt Ltd

Subsidiary

Full

3

Pidilite Ventures Pvt Ltd (formerly known as Madhumala VenturesPvt Ltd)

Subsidiary

Full

4

Pagel Concrete Technologies Pvt Ltd

Subsidiary

Partial

5

Building Envelope Systems India Ltd

Subsidiary

Partial

6

Nina Percept Pvt Ltd

Subsidiary

Full

7

Hybrid Coatings

Subsidiary

Partial

8

Pidilite International Pte Ltd

Subsidiary

Full

9

Pidilite Middle East Ltd

Subsidiary

Full

10

Pulvitec do Brasil Industria e Commercio de Colas e Adesivos Ltda (upto March 28, 2024)*

Subsidiary

Full

11

Pidilite USA Inc

Subsidiary

Full

12

Pidilite MEA Chemicals LLC

Subsidiary

Full

13

PT Pidilite Indonesia

Subsidiary

Full

14

Pidilite Specialty Chemicals Bangladesh Pvt Ltd

Subsidiary

Full

15

Pidilite Innovation Centre Pte Ltd

Subsidiary

Full

16

Pidilite Industries Egypt SAE

Subsidiary

Full

17

Pidilite Bamco Ltd

Subsidiary

Full

18

Pidilite Chemical PLC

Subsidiary

Full

19

PIL Trading (Egypt) Company

Subsidiary

Full

20

Pidilite Industries Trading (Shanghai) Co Ltd

Subsidiary

Full

21

Bamco Supply and Services Ltd

Subsidiary

Partial

22

ICA Pidilite Pvt Ltd

Subsidiary

Partial

24

Pidilite Lanka (Pvt) Ltd

Subsidiary

Partial

25

Nebula East Africa Pvt Ltd

Subsidiary

Full

26

Nina Lanka Construction Technologies (Pvt) Ltd

Subsidiary

Full

27

Pidilite Ventures LLC

Subsidiary

Fully

28

Pidilite East Africa Ltd

Subsidiary

Partial

29

Pidilite Litokol Pvt Ltd

Subsidiary

Partial

30

Pidilite Grupo Puma Manufacturing Ltd

Subsidiary

Partial

31

Nina Percept (Bangladesh) Pvt Ltd

Subsidiary

Full

32

Pidilite C-Techos Walling Ltd

Subsidiary

Partial

33

Tenax Pidilite India Pvt Ltd

Subsidiary

Partial

34

Solstice Business Solutions Pvt Ltd (with effect from 06 April 2023)

Subsidiary

Full

35

Vinyl Chemicals (India) Ltd

Associate

Partial

36

Aapkapainter Solutions Pvt Ltd

Associate

Partial

37

Kaarwan Eduventures Pvt Ltd

Associate

Partial

38

Climacrew Pvt Ltd

Associate

Partial

39

Buildnext Construction Solutions Pvt Ltd

Associate

Partial

40

Finemake Technologies Pvt Ltd

Associate

Partial

41

Constrobot Robotics Pvt Ltd

Associate

Partial

42

Pidilitepuma MEA Chemicals LLC (w.e.f October 2, 2023)

Joint venture

Partial

*ceased to be the subsidiary of the company w.e.f. March 28, 2024)

Annexure - Rating History for last 3 Years
  Current 2024 (History) 2023  2022  2021  Start of 2021
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 280.0 CRISIL AAA/Stable   -- 28-09-23 CRISIL AAA/Stable 21-10-22 CRISIL AAA/Stable 30-12-21 CRISIL AAA/Stable CRISIL AAA/Stable
      --   --   --   -- 21-10-21 CRISIL AAA/Stable --
Non-Fund Based Facilities ST 87.0 CRISIL A1+   -- 28-09-23 CRISIL A1+ 21-10-22 CRISIL A1+ 30-12-21 CRISIL A1+ CRISIL A1+
      --   --   --   -- 21-10-21 CRISIL A1+ --
Short Term Debt ST 250.0 CRISIL A1+   -- 28-09-23 CRISIL A1+ 21-10-22 CRISIL A1+ 30-12-21 CRISIL A1+ CRISIL A1+
      --   --   --   -- 21-10-21 CRISIL A1+ --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Fund-Based Facilities# 25 ICICI Bank Limited CRISIL AAA/Stable
Fund-Based Facilities 15 Citibank N. A. CRISIL AAA/Stable
Fund-Based Facilities 25 Union Bank of India CRISIL AAA/Stable
Fund-Based Facilities 25 HDFC Bank Limited CRISIL AAA/Stable
Fund-Based Facilities## 105 ICICI Bank Limited CRISIL AAA/Stable
Fund-Based Facilities 35 Indian Overseas Bank CRISIL AAA/Stable
Fund-Based Facilities* 50 Standard Chartered Bank Limited CRISIL AAA/Stable
Non-Fund Based Limit@@ 10 ICICI Bank Limited CRISIL A1+
Non-Fund Based Limit@@ 11.7 Union Bank of India CRISIL A1+
Non-Fund Based Limit@ 50 ICICI Bank Limited CRISIL A1+
Non-Fund Based Limit@@ 15.3 Indian Overseas Bank CRISIL A1+
#Fully interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
##Rs.105 crore interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
*Interchangeable with working capital demand loan/letter of credit/bank guarantee /stand-by line of credit facilities
@@Interchangeable with pre-shipment credit (PC), post-shipment credit (PSC), standby letter of credit (SBLC),bill discounting, overdraft (OD), letter of credit, bank Guarantees (BG's) , buyers credit and Foreign exchange hedge limits
@Fully interchangeable with letter of credit/bank guarantee
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Petrochemical Industry
CRISILs Criteria for rating short term debt
CRISILs Criteria for Consolidation

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